How Do We Know?

How are we supposed to know what is good or bad? We can ask countless people, do surveys, research trends and past results, but most of the time we just end up with an overbearing amount of different, opposing opinions that don't match. And that doesn't leave us anywhere except back to where we started... ground zero with no answers.

This is the situation I'm in. I've been intending to register as a business (freelance graphic design and marketing consulting) for the past five months or so. The problem is that I cannot decide upon a  business name.

It is super important to choose a business name that is remarkable... not just ok. But herein lies the problem. The response I've received about the names I've come up with are scattered across the board. It seems like people either hate or love each name I've thought up.

So, are the names remarkable... or really stupid? Who am I supposed to listen to?

And that's just it. I think I've finally realized that I'm supposed to listen to myself... my gut feeling of what is good and what is bad. Do I like the name and does the name speak to me? Do I think the name will represent the values of my business and express creativity and thought? These are the questions I must ask myself in order to decide on a name... because it's just too hard to listen to everyone. So, I think I've got to listen to myself.

I currently have a name I've been sitting on for a couple of weeks now. Friends and family keep persuading me both ways... yes... and no. But now its time to stop and think about it for myself... and make a decision. 

I'm leaning toward a yes.

How will I know if it is the right choice? I don't know if I'll ever know. But you know, if the business name ends up being the wrong one... I guess I can always change it right? I won't be stuck in a box forever if it turns out to be the wrong one.

So, I think in the next week I'm going to take the plunge into business ownership. Crazy. I seriously do feel so old.